This talk was given at a local TEDx event, produced independently of the TED Conferences. Contemporary lifestyle has for a few generations neglected the essence of life, i.e. food. Not just in terms of nutrition and what we consume, but how irresponsible every step of the production process is – toxic chemicals used on the farms and the effect on the entire ecosystem (soil, water, biodiversity), farmer incomes continually dwindling, wastage in distribution, long term health impacts on consumers. Organic food production along with efficient distribution can go a long way in solving these issues, with consumer demand as the core driving force.
Ashmeet is the founder of I Say Organic, a company working towards making organic products in India conveniently available and accessible, with the larger vision of helping create a movement for sustainable production & responsible consumption. Ashmeet has been focused on developing market driven approaches to fight poverty and previously he was a founding member at an early stage company designing a water purification device for rural communities. He started I Say Organic after moving back to India from the US and traveling widely across the country, which inspired him to tap into the enormous potential agriculture presents to create prosperity, while addressing the various environmental and economic threats the country faces. Ashmeet holds a Masters in Innovation Management & Entrepreneurship from Brown University, and Bachelors in Electrical Engineering from University of British Columbia.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)